Kickstarter revs up for woman-owned startup
An innovative Minnesota-based startup takes its next step with the launch of a Kickstarter campaign that goes live on October 19.
Asiya is developing culturally-appropriate activewear for Muslim women and girls. It’s designed to allow them to participate in sports and fitness while following their religious traditions for modesty.
“The potential for our brand is huge,” says Fatimah Hussein, who co-founded the Asiya line with her partner Jamie Glover. “We think we can be the brand that Muslim girls and women all around the world are proud to wear when they play sports.”
The line is raising money to support its production of a sports hijab; Asiya will market the head covering in three styles and a variety of colors.
The products will be available to be pre-ordered through the Kickstarter portal.
“We spent a year testing this with girls who are athletes in the Twin Cities to find the fabric that is lightweight and comfortable for them,” Hussein says. “When girls put this on, I see how happy they are. When a girl carries the ball, she gains confidence.”
Hussein and Glover worked with the University of Minnesota Extension, the U’s School of Design and the U’s Tucker Center for Research on Girls and Women In Sport for guidance in designing the line.
“We have had a lot of mentors and community leaders who brought us to this place,” she adds.
Earlier this year, Asiya took first place in the Minnesota Cup’s Social Entrepreneurship division, earning $30,000 in prize money to develop their products.
“This product has been made and created by the people who will use it,” she adds.
Hussein noted that the company has been contacted by several Fortune 500 companies in the Twin Cities to seek assistance in producing adapted head coverings for their Muslim employees who work in assembly.